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In his new book, “Brainfluence,” Roger Dooley offers several ways to tap into the brains of consumers by using the subconscious, also known as “neuromarketing.”
Learn MoreHow to keep quiet politeness from killing your sales, marketing and probably your business.
Learn MorePay attention to these often missed tax traps. These changes involve the 1099 forms which are reports submitted to the Internal Revenue Service so it can cross-check information from different taxpayers. Cheating and mistakes cost Uncle Sam $122 billion a year, the IRS estimates, making it the largest single element of the $385 billion in
Learn MoreIT is gaining a greater focus among auditors on cloud and social-media issues, a new study shows. But to do a better job, auditors need to increase their knowledge and understanding of new technologies and how they support the business.
Learn MoreThe IRS recently estimated that refunds totaling more than $1 billion may be waiting for nearly 1.1 million people who still haven’t filed their federal income-tax returns for 2008. This window of opportunity will close as of April 17th this year. So hurry, or that money becomes property of the U.S. Treasury.
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